The job
Get students to notice the conclave early, then keep giving them reasons to register: the dates, the speakers, the guests and a ₹5.5 lakh prize pool.
What we made
It opened with a teaser, “Quit the Rat Race! NEC is Coming”: one blue chess piece steps out of a row of silver ones, the conclave’s message in a single picture. The launch poster set the conclave on its own snowy mountain, with the dates. Then came the speaker and guest posts, such as a session on scaling a startup with Anas Saidmohamed (Foodmania and iD Fresh), and a message from Dr. Thomas George K., Director of LEAD College.
Pale blue and clean type carry through every post, and each one repeats the dates, the prize pool and how to register.
