The job
Sell gift boxes of Kerala snacks to two very different buyers, families in Kerala and businesses across India that might resell them, on a total ad budget of ₹200 a day.
What we did
- Two Meta lead campaigns, each with its own form: one for buyers in Kerala, one for resellers and distributors across India. Every enquiry goes straight to the sales team’s chat.
- Tested new ads against the best one instead of guessing, and kept only what worked.
- Added a qualifying question and Meta’s quality checks to the forms when off-target enquiries started coming in.
- Set a hard spending limit that pauses every ad on its own when it is reached. It worked as designed the first time the limit was hit.
- Made the posts behind it, from the Palaharappetti Minis launch to the “Partner with Feastale” poster, and built feastale.com.
