The job
A new event has no audience yet. The campaign had to make founders and students across Kerala stop scrolling, then give them enough reasons, the speakers, the sessions and two days on campus, to book a place.
What we made
It opened with a teaser: an old television switches channel to the carnival, with one line, “The Signal has Changed!”. A simple “coming soon” idea that makes people stop. Then the line-up: fifteen speakers on one poster, from founders and creators to Kerala Startup Mission, followed by session posters such as the panel “The New Marketing Playbook for AI-Native Brands”. One violet and one layout carry through every post, so the whole run reads as one event.
On the ground
At the carnival we filmed over both days: a founder’s story for social media, and a speaker video podcast with the carnival’s guests, shot on two cameras with separate sound.
