Case study · Food & beverage

Happioca: tubers, reimagined.

Happioca is a tapioca café in Mannarkkad, Palakkad, started by four friends with one dream and, in their words, infinite cravings. We have made its menu, its in-store print, its campaigns and its brand guidelines.

Client: Happioca Café, Mannarkkad, Palakkad
Industry: Food & beverage
When: 2026
What we did: Menu and in-store print, a hiring campaign, brand guidelines

Teaser poster pinned to a post on the street: WANTED. The hunt is on.

In the café

A menu with the café’s own voice (“Made with love, not speed”), and a stand that asks guests for a Google review, with Happioca’s cheerful character pointing at the QR code.

A hiring campaign that felt like a mystery

First a teaser, made to look like a notice pinned to a post on the street: “WANTED. The hunt is on. We’re cooking up a team that doesn’t make sense, until it does.” Then the reveal: “We are hiring. Join our team of happiness”, for cooks and tea masters.

Brand guidelines

A 23-page guide so that every new piece looks like Happioca: the logo, the Heart Red and Chiri Cream colours, the two fonts, the character and the taglines, “Tubers, Reimagined” first.

Happioca menu, tea and coffee page — Inside the menu

Happioca review stand: Enjoyed your visit? Leave us a Google review, with a QR code and the café character — The review stand

What happened next

Happioca keeps coming back: the work grew from one menu to a brand system and new campaigns.

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