Insights

Notes from our work.

Practical notes from Polaroid Dosa on ads, packaging and campaigns, written from our own work.

• How we tested Meta ads on a ₹200-a-day budget

  A bounded ad test for Feastale, our sister company: what we paused, what we read, and what went wrong with off-target leads. Dated numbers, no promises. 3 min read.

• Designing one packaging system for a whole range

  How we approached packaging for K-inam, Kudumbashree's food brand: a long brief, supplied label text, die lines, and revisions, from our own records. 3 min read.

• Teasers that earn the next post

  Craft notes on three teasers we made: a chess piece, an old television and a street notice. What each one does, and how the posts after it carry on. 3 min read.